Fancy Colour Diamonds provide a clear opportunity to consolidate and control a niche, high-value corner of the diamond market.

Fancy Colour Diamonds are extremely rare, making up less than 0.1% of diamond production. This rarity has translated to significantly increasing value, with the price of white diamonds essentially flat-lining while Fancy Colour diamonds have experienced a five times price growth over the past 20 years. This increasing value for Fancy Colour diamonds was further accelerated during the COVID-19 pandemic.

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Fancy Colour diamonds are also much more robust against competitive threats such as synthetic diamonds and are a growing value as an investible Real Asset – as shown by the success of Argyle Pink Diamonds.